![]() Also, if hear about a new beverage that’s about to be released, those are the main driver of the promotional cycles, which means when that beverage is released so is the cycles merchandise. While Starbucks does not make its promotional calendar public, its hard to not have leaks when you have so many people involved in their execution, which means about 1-2 weeks before a new promo cycle is set to begin you’ll find information about it leaked online which usually includes the date the cycle and chapters start. Some stores may begin to do their promotional set before close on Monday if time allows, though some partners will refuse to sell you the new merchandise even though it’s on the shelf. The catch is, you’ll need to have Starbucks’ coveted refill tumbler to score this deal. Since Monday’s are when managers handle administrative tasks for the week and Thursday through Sunday are typically the busiest days for Starbucks, promotional cycles and chapters almost always start on a Tuesday with few exceptions. Starbucks is giving away free drinks for the entire month of January in 2023 to kickstart the new year. Some chapters may be licensee specific (ie exclusive to Target, Kroger, or Albertsons (Kroger and Albertsons each operate under many banners ie Safeway, Ralphs, Vons, etc. SKU’s released during the other chapters in the cycle. Chapter 1 will see the largest portion of new merchandise at the beginning of the cycle then you’ll see 2+ new merch. Each promotional cycle has 2-3 “chapters” with are usually 2ish weeks apart (though there’s no set rule or standard except that they will almost always drop on a Tuesday). Starbucks does 6-8 promotional cycles a year which are 6-8 weeks in length. After bringing back the PSL, Starbucks has released a new wave of merchandise for its 2021 fall collection, which is in stores now.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |